Nearly three centuries ago, Juan Famenias Floris created his first fragrance. Since then, the Floris perfumery at 89 Jermyn Street, London has meticulously cared for and added to the collection, which has been handed down through each generation of the Floris family.

The family’s deep respect for the Floris heritage is maintained by the 8th and 9th generations who are still at the helm. They are, however, forward-thinking in their fragrance creation and often inspired by new experiences that relate to the present day and resonate with our current culture. By carefully painting an invisible picture with their palette of fragrance oils, they create emotions and find the perfect balance of materials to produce unique Floris fragrances that continue to inspire each new generation.